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"Buy, toss and buy."

Batteries to "die" after 18 months of being released, printers that are blocked on reaching a certain number of prints, lamps that melt a thousand hours ... Why, despite advances in technology, consumer products last less and less? La 2 RTVE.es English television and released a documentary of the same name ("Buy, pull and buy") that tries to explain the secret of the modern economy: planned obsolescence. It was shot in Spain, France, Germany, USA and Ghana and a journey through the history of business practice. Products are scheduled for a limited period following the rules under which "an item that does not wear is a tragedy for business." Directed by Cosima

Dannoritzer and produced by TVE, the documentary is the result of three years of research, provide evidence and shows the disastrous environmental consequences resulting from this practice. In it there are several examples of the spirit of resistance that is growing among consumers and includes the analysis and opinion of economists, designers and intellectuals who propose alternative ways to save the environment and economics.

In 1911, Edison put on sale its first light bulb. Lasted 1500 hours. Thirteen years later, a English newspaper ad highlighting the benefits of a brand of light bulbs with a certified life of 2500 hours. A little later, a cartel that brought together the main manufacturers in Europe and the United States agreed to limit the lifetime of a light bulb at 1000 hours. Similarly, in the documentary, we provide interesting data, such as attitude change in consumers through the use of social networks and the Internet. And it shows the serious environmental consequences arising from the use and throw, especially in countries like Ghana, the first dump electronic world, where hundreds of containers arriving periodically loaded with waste under the label "second-hand equipment." The documentary is to give visibility to entrepreneurs implement new business models and hear the alternatives proposed by intellectuals such as Serge Latouche, who talks to launch the revolution of the "decline", the reduction of consumption and production to free up time and develop other forms of wealth, such as friendship and knowledge.