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Alitalia promotes Superb Italian cuisine in Class

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Alitalia and the Regione Piemonte have the exclusive menus offered at Piedmont Magnifica Class on long haul flights of the company. This initiative falls within the context of territorial marketing agreement between the two organizations launched in 2009 with the aim of promoting the flow of traffic to Piedmont and Turin.

Since 2009, Alitalia has on board its aircraft eno-gastronomic excellence of the Peninsula from the regional menus offered in Magnifica Class on long haul flights. These menus are modified on the basis of a quarterly rotation. Between November 2010 and late January 2011, for example, passengers enjoyed the specialty of Sicily and the Marches.

regional menus let you taste the best tradition of Italian regional cuisine, whose service is made of materials (Cutlery, glasses, ceramics, rugs and pillows) produced by large firms in the "Made in Italy". Thanks to the agreement between Alitalia and the Regione Piemonte, for three months (from 1 February until 30 April), customers flying on Alitalia Magnifica on board can enjoy the unique recipes developed by the team of chefs for excellence Stelle del Piemonte (Piedmont Stars), a project of the Tourism Council of the Regione Piemonte. Among others, for example, the plin agnolotti with gravy and baked rack of lamb in a Crofton IGP hazelnuts. The recipes are accompanied by Piedmont DOC wines, which include the Barbera d'Asti "I Bricchi" and Brut Millesimato the Alta Langa.

The enhancement of the excellence of "Made in Italy" is also the basis of recovery in the class "Ottima" (Alitalia's business class for flights of medium range) product today offers typical Italian cuisine high-end and will be progressively extended to the "Classica" (Economy Class Alitalia on long haul flights).

In 2010, Alitalia has been awarded eat the best airline in the world for the quality of the meals served on board. The prize has been awarded by the American monthly magazine Global Traveler on the basis of preferences expressed by most of 25,000 frequent travelers worldwide.

is important to add that Turin is a major operational bases Alitalia network. In 2010, the number of passengers on Alitalia in Turin grew 7% over 2009. Thanks to the territorial agreement between Alitalia and the Regione Piemonte, Turin Alitalia connects with 14 weekly frequencies also has 4 international destinations: Amsterdam, Berlin, Moscow and Istanbul.


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